My roles
Graphic Designer
Team
A solo project
Tools
Adobe Illustrator
Adobe Photoshop
Duration
2 weeks
रूपरेषा
Overview
For this typography assignment, I had to design a poster for a hypothetical event using only type and basic shapes. We also needed to present all the essential information required to sign up for the event.
Making a typography poster
डिझाइनचे निर्बंध
Design Restrictions
Printing Specifications
Final poster size had to be 24" x 36" with matte finish
No Graphics
Only shapes and type to be used to make the poster
Usable
Should contain all information for booking
संकल्पना देणे
Pitching concepts
Before designing, we had to pitch concepts in front of the class. I presented two concepts:
An intra school Super Smash Bros tournament
Stand up comedy & Improv
Idea 1: Beesports Smash
A Super Smash Bros event hosted by Beesports Smash
A place to find other fans of the game and have competition
SCAD students interested in Smash Bros and Nintendo games
Idea 2: Savannah Hahaha
Event hosted by Front Porch Improv
A light-hearted event with people who want to wind down and have some laughs
People of Savannah that enjoy late night comedy
After presenting it to class, everyone selected the second idea.
प्रयोग
Experimentation
After getting the theme, I started with making concepts. Due to the design restrictions, I had a hard time designing the first 3 versions of the poster.
First round of designing
After some back and forth and suggestions, the 3rd poster was selected to be developed more.
पुढील कल्पना
Further ideation
I saw the selected poster and decided that these elements really made it stand out from the other two:
Flat Design
2D elements only; no additional effects
Type Morphing
Arranging letters in unconventional ways
Second round of designing
This round of posters was received much better than the previous rounds. However, there were a few more critiques that came up:
Cutting Graphics
Remove any graphic elements that aren't shapes/type
Reorganizing structure
Explore different layouts with the same background
The 2nd poster was selected as it matched the nature of the event.
पोस्टरची मांडणी बदलणे
Exploring Structure
For this phase, I changed the base color and explored various layouts as well as information. I kept the colors consistent between all of them to make sure that I was only changing one factor between each design.
Third round of designing
रंग संगती भाग १
Colorways part 1
After selecting a preferred structure, I started to iterate the poster with different colors. Here's the first round of colorways explored:
First 4 colorways
During critique, these colors were deemed to be 'too safe' or 'not exuding the comedic vibe'. Hence, I created the next set of colorways for this design.
रंग संगती भाग २
Colorways part 2
For this next set, I decided to explore more 'unconventional' colorways, matching the design of the poster.
Next 4 colorways
The rightmost poster was selected as final and sent for printing.
मी काय शिकलो
What I learned
Doing more than the bare minimum
There were many points during this assignment where the required amount of work was minimal; I could've stopped iterating at any point, but doing more allowed me to explore other options that I may have avoided if I just aimed to 'hit a number'.
Experimentation leads to happy accidents
While exploring designs, I was looking at multiple tutorials taught me a certain effect on Illustrator. Initially experimenting with the tools from the tutorial, I accidentally clicked on a new option that I wasn't aware of. This lead to a completely new chain of thoughts that differed completely from what I initially was going for. I wouldn't have found this tool or the incoming set of ideas had it not been for exploring and learning more about the tools and stepping out of my comfort zone.
Thank you for reading!
तुम्हाला कदाचित हे आवडेल
